PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN PELANCONG KE M-BLOC SPACE JAKARTA PADA ERA NEW NORMAL

Promotion mix is one way that can be done by the company to market a product or service. With promotion mix, consumers find out information about tourist destination. One of destinations carry promotional activities M-Bloc Space Jakarta area. The purpose this study was determine effect scatter on decision visit in New Normal Era. operational definition variables used Promotional Mix which consists four sub-variables advertising (X1), sales (X2), public relations (X3) direct marketing (X4) and visiting (Y). Data collected using observation, literature study, documentation distributing questionnaires with help google form 85 respondents purposive sampling. data analysis technique multiple linear regression analysis. Based results research, it known consist affect Jakarta. While variable (X2) has no Furthermore, based F test, shows simultaneously influences Era coefficient determination value 63% rest influenced other factors.